Guest blogger: Claude Bénard. “Make money with your Real Assets instead of spending it”
Today, we are proud to have Claude Bénard, a famous travel blogger who edits HotelITour, as a guest blogger. Claude has given us great advices and encouraged us since the very beginning of the HouseTrip adventure. He is also a regular contributor to TourismInternetMarketing and the T-List. In this article, Claude writes to vacation rentals owners about the latest trends in the travel industry and how they can cope with them.
Enjoy his post below.
We are in a severe downturn, impacting both consumer behaviour and the travel industry.
As a result the general consumer’s primary objective is to seek better value at a lower spend.
And for you, owners, in this current climate, any additional source of income generated from renting out what you already have, is a welcome boost and a good way to manage your Real Assets.
In this post, I will explore the consumers’ needs that are changing, things to do to be prepared to meet those needs and ways to make money from your Real Assets while differentiating yourselves.
1 ) What are the main trends and travel consumer’s need?
Short holidays, a worldwide trend
People are taking shorter holidays and do so more frequently.
Impulsive and last booking
Holidays remains an impulsive buy, and last minute booking is a strong trend for years. We see people booking just one or two weeks before travelling. The vacationers are still coming; they are just waiting until the very last minute to book their travels and vacation rentals.



